📝 Applications of data

What data do different businesses use?

Things businesses analyse:

• Business performance
• Stengths and weaknesses of a team
• Popular products
• Staff
• Reviews

They use it to forecast future trends

Operations data includes:

• Financial
• Productivity rates
• KPI's

Marketing data includes:

• Website analytics – Browsing patterns, recordings
• Sales
• Campaign result
• Social media stats
• Targeted marketing